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TikTok and YouTube are two of the most used platforms for video content creators. Just after Facebook, YouTube is the second-largest social media platform with over 2.2 billion monthly active users. Each minute, more than 500 hours worth of new content is uploaded to YouTube, and users can watch a billion hours of videos every day. Similarly, the TikTok Creator Fund, the rewarding arm of the social media app, requires its applicants to have at least 10,000 followers and accumulate at least 100,000 views over all of their videos in the preceding month. They also need to have an account that fits with the TikTok Community Guidelines and terms of service. The TikTok Creator Fund is currently available only in the U.S., the U.K., Germany, Italy, France and Spain. So if you are not from one of the above six countries, you cannot access the TikTok Creator Fund, which puts many creators worldwide at a disadvantage. YouTube adopts a split-percentage paying system, in which a percentage of the revenue earned by the advertisements in the video gets sent to the creators. YouTube gives 55% of its total ad revenue to its creators while keeping the remaining 45%. In 2021, YouTube paid more than US$15 billion to its creators altogether. So... whose creators earn more from the platform? However, since TikTok's Creator Fund is only a "static pool of money" and it is not tied to TikTok's revenue or popularity. Therefore, as TikTok introduces more and more creators into its Creator Fund, each creator makes less and less since more people are sharing that static sum of money. As a result, as the platform becomes more successful, its creators make less due to increased competition for limited resources. But recently, TikTok launched a new monetization scheme called "TikTok Pulse", which is similar to the YouTube Partnership Program. It allows creators to run ads on the top 4% of most popular videos. The advertisement revenue will then be split 50:50 between TikTok and its creators. This will allow both TikTok and its creators to have another way of generating income. Thanks to its skyrocketing popularity and high growth rate, TikTok creators can earn a similar amount to YouTubers in the coming years. As a result, it does not make a huge difference whether the TikTok Creator Fund pays less than the YouTube Partnership Fund as long as you have your other income sources sorted. Header image courtesy of Unsplash

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