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There are many news stories about Amazon being filled with fake reviews, it's nothing new. But it's getting harder to tell which ones are fake. Companies are paying people to write articles, make videos, create accounts, and rate products with 5 stars. In most cases, the people giving these reviews never touched or owned the product – so how could they rate it? One of the biggest problems is unethical marketing practices and the unethical people willing to write fake reviews when there's something in it for them. I've always believed in being upfront, but these people are clearly just out to get your money and that means relying on deception. Companies would have someone write a fake review and follow specific criteria, such as make a lengthy post about the product, post pictures, and even post review videos. When they were finished, they would send a link with PayPal information to be paid. Others were sent free products or vouchers to get discounts on other products. Avoid Fake Reviews – Tips 1. The too good to be true doctrine. If the item is priced so cheap, it might be the first warning sign. This is not always true, but it should alert you. A perfect price and perfect rating? 3. The reviews do not match the actual product listing. I've seen Amazon listings where it seems like reviews are all lumped/linked together, despite being a totally different model number or product. This is a huge warning sign of fake reviews. 6. Always review the question and answer section. This is an odd tip, but there will be clues about fake reviews because this Q/A section has actual consumers that typically ask real questions about the product. On top of that, other consumers who may have been ripped off often reply to them so you might see some real details here. It's not actually a review section, it's more of an area on the bottom of a listing that allows people to ask questions about the product, such as compatibility, features, or installation instructions. This is where others may alert you that the product is not as described or is of really poor quality. Pay attention to it! 8. Don't use browser add-ons. This is just an additional warning. Some people suggest using a web browser add-on (special software) that you download. I do not recommend this because you should not have to download software to determine whether a product review is fake or not. If you're not willing to do a simple Google search, then you obviously don't care enough to avoid being ripped off by someone. Do your research before buying a product, don't download something. These add-ons claim they will check an Amazon listing for a reputation score, in order to suggest whether it is fake or not. Not a good idea and not effective.

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